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There’s something progressive and inspiring about coffeecompany. This American-inspired coffee shop chain sprouted from a single shop in Amsterdam about 20 years ago, and since then, has exploded in popularity with coffeeshop locations all over the Netherlands.
coffeecompany is particularly progressive because they’re [now] a mass-market coffee bar creating conversations around sourcing, roasting, and brewing methods as a feature of their product / service offerings. And, as inspiration goes, what’s more inspiring than a company that has worked hard and enjoyed rapid growth and success?
If I lived in the Netherlands, coffeecompany would replace Starbucks in a pinch (has mass market consistency). The physical space I spent time in was nicely appointed with reclaimed wood tables and a rustic interior.
Success and growth can sometimes mean the risk of becoming ordinary. I hope that coffeecompany continues to innovate. Escaping ordinary is important for a company that has built its brand atop direct trade, quality sourcing, and passion for the art and ritual of creating a great cup of coffee.
I’m likely to support a new up-and-coming roaster or coffeeshop in Amsterdam because I often choose to support the underdog. However, if I were in the neighborhood, I certainly wouldn’t hesitate to enjoy a cup at coffeecompany, and definitely wouldn’t think twice about picking coffeecompany over Starbucks any day of the week.