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About Joe Coffee
Joe Coffee is a third wave coffee joint (started in Manhatten’s West Village) with mass market appeal. Their model seems to be similar to coffeecompany out of Amsterdam. In other words, they appear to have cleverly figured out how to scale the local coffee house experience while staying true to their commitment to quality.
While the service at Joe Coffee was slightly sterile, it could easily become a go-to if I lived in Philadelphia. Why? Because on occasion I’m in a rush, and the fully streamlined process of a multi-store enterprise can be a big plus for a quick start-to-finish experience.
I definitely prefer a more intimate poured-by-owner experience to satisfy my in-store coffee drinking obsession, but with decent single origin roasts, and pour-over brewing methods, there’s plenty to enjoy at Joe Coffee.